How to Build Positive Emotional Credit (and How It Can Boost Your Sales)
It’s common knowledge that giving is good for the soul 🥰 — but did you know it can also be a game-changer in sales?
The act of giving without expecting anything in return can transform your relationships, build trust, and open doors to new opportunities. Whether you’re a seasoned seller or just starting out, mastering this concept can set you apart in your sales career.
💵 What Is Emotional Credit?
Think of emotional credit like an emotional bank account.
Every time you offer value to someone — whether it’s a favour, a helpful introduction, or even sharing their content on LinkedIn — you’re making a deposit into that emotional account. 💰
These deposits build positive sentiment and trust. ❤️
Examples:
Sharing a LinkedIn post? A small deposit — maybe a dollar’s worth of goodwill.
Referring a lead who closes a big deal? A major deposit — potentially worth thousands!
💡 Why Emotional Credit Matters in Sales
Humans are wired to repay debts, including emotional ones. 🔄
In sales, this principle can result in:
✅ Referrals and Leads: People naturally want to return the favour when you've helped them.
✅ Stronger Relationships: The more you give, the more you’re seen as supportive and trustworthy.
✅ Long-Term Loyalty: Building emotional credit creates lasting business connections.
The key? Give generously without expecting anything in return.
💸 Making Withdrawals (Without Overdrawing)
Just like a real bank account, you’ll sometimes need to make withdrawals from your emotional credit.
This could be:
Asking for a referral.
Requesting an introduction to a decision-maker.
Following up on a favour.
The secret to staying in positive credit? Deposits should always outweigh your withdrawals. ✅
If you’ve built enough positive credit, those asks feel natural — not transactional.
🙌 How to Make More Emotional Deposits in Sales
Want to keep your emotional credit balance thriving? Here’s how:
✔️ Offer Help First: Share insights, advice, or resources that genuinely benefit your network.
✔️ Support Others Publicly: Engage with posts, share content, and celebrate others’ successes.
✔️ Refer Business Without Expectation: Send referrals purely to help, not for a reward.
✔️ Stay Present: Check in with your network — not just when you need something.
These small, consistent acts of generosity create massive goodwill over time.
🎯 The Key Takeaway?
Embracing a giving mindset doesn't just create better business results — it makes the world a better place. 🌍
And yes, you'll probably close more deals and make some extra money along the way. What's not to love? 😅
📈 Want to Level Up Your Sales Game?
If you're ready to transform your sales approach, join the Honest Sales Academy for:
✅ Practical tools you can start using immediately.
✅ Weekly mindset strategies for confident selling.
✅ Live coaching sessions where you can ask me anything.
👉 Join the Honest Sales Academy Today
HAPPY HUNTING! 🎯